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It is not how much one knows or what one can do, but how well one is understood by the other person, that matters.
That is the purpose of Communication.
The more effective one is the better are the results, especially so in the Sales Profession.
In today's fast paced world, Communications is not merely about how good you are with the words, or with the language. Effective Communication yields results in exponential proportions.
The theme of Training People in Effective Communications has drawn a great deal of interest.
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