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It is surprising to note how many Sales People engaged in the Sales Profession, resist the need to go out and meet customers
first hand.
Cold Calling is a thing of the past.... is a comment that one comes across from most people employed in
the Sales Profession. Quite often when the boss speaks of Cold Calling, it is not surprising, to find the Sales Team Members
switching off.
Let us face it.
Even in a game of Cricket, it is the first few overs that define the success
of the Batsman, in that innings. But even after a period when we would describe the batsman as having settled down, the batsman
continues to survive because of the attention he pays to every ball. This diligence is a little difficult to comprehend in
todays world, where we prefer watching the highlights rather than the whole day's game.
All that matters is to remember
that it is those balls that were played with due attention that enable a batsman to score his hundred.
Cold Calling is to Selling, what the first few overs are to a new batsman.
When it comes to building a Successful Sales Person, all things apart the one factor that sets them apart is their willing
ness to reach out to new Prospective Clients on their own. That is where the ability to effectively utilise the Cold Calling
Techniques comes in.
Most business leaders agree that Cold Calling Techniques form a part of the basic skill
set required to reach out to Prospective Customers in Person.
The Objectives of the 1- day session are:
To
enable the Sales People to recognise Cold Calling Techniques as an integral part of their Performance Toolkit for Personal
Growth .
To adopt and also recognise it as a Personal Insurance Mechanism against failure, and build their personal
skills in the usage oge of Cold Calling Techniques in Effective Prospect Development.
Cold Calling Techniques are without doubt a very integral part of the Sales Person's
Tool Kit and the session focuses unambiguously on Effective Prospect Development through Cold Call Techniques.
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